I was more than a little excited yesterday to learn that Organic Style, one of my favorite magazines on sustainable living in its short life (it lasted from 2001 to 2005), is back. And it's online (hello, environmentally responsible publishing and easy access for the masses).
Check out the winter issue. I'm a big fan of the digital publishing they use for it—it's the same format as one of my other favorite green magazines, Greenlight (which, by the way, you can subscribe to for free and have delivered to your email inbox). What's so great about this form of digital publishing? For one thing, you get to read a magazine that looks like a magazine rather than web content. And if a story interests you on, say, the cover or TOC, click on it and you're taken right there. Plus this form of digital publishing allows you to easily provide (and get readers to) additional content online. Like a product featured? Odds are with one click you can be on the company webpage ordering it for yourself. (And I have to assume advertisers love the instant access it provides to their products too.)
I haven't read the winter issue of the new Organic Style yet, but I flipped through it (yep, you can do that with these online magazines) and liked what I saw. It's certainly different from the original print version (owned by Rodale), but I'm excited nonetheless.
Take a look. Tell me what you think.
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I saw that yesterday, too, and also "flipped" through. I thought the mix of articles were a little less style-oriented and a delved deeper into how clothing is made and should be made fairly. Kudos on that account. It's also a free online subscription (so, they'll make their money how, exactly?)
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